Week 011 - Elections and JCB
The elections are finally over that means Vivek Oberoi’s Narendra Modi biopic can be released… But instead of watching the movie, Indians prefer watching JCB machines dig. Seriously.
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JCB
The elections are finally over that means Vivek Oberoi’s Narendra Modi biopic can be released… But instead of watching the movie, Indians prefer watching JCB machines dig. Seriously.
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JCB memes
Origin
To be honest, no one really knows. What we do know is that Indians are fascinated by the yellow digging machines, specifically the ubiquitous ones sold under the JCB brand. It’s like mineral water is ‘Bisleri’ or photocopy is ‘Xerox’ in India, these machines are now JCB.
On May 27, 2019, Twitter users almost spontaneously started making memes about this phenomenon of Indians gathering to watch JCB machines at work. Probably it’s the lull between 2 big events - Indian elections and the World Cup - that is the cause of this completely random trend. But, the term #JCBKiKhudai was trending on top in India and made to Twitter Moments and even the official JCB handle had to respond:
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